Mission Statement
The mission of Trifecta Sports is to provide the tools necessary for a successful triathlon career through quality triathlon gear and knowledgeable staff, while supporting the local athletic community.
Ownership
Jordan Lee
Co-owner
Jordan graduated from Ferris State University with degrees in Small Business Management and Accounting. She picked up running in junior high and has become a lifelong runner, racing cross country and track at the high school and college levels. After several years of coaching the DeWitt High School Cross Country and Track teams, she and her childhood friend decided to merge their interests, passions, and skills to form Trifecta Sports.
Co-owner
Jordan graduated from Ferris State University with degrees in Small Business Management and Accounting. She picked up running in junior high and has become a lifelong runner, racing cross country and track at the high school and college levels. After several years of coaching the DeWitt High School Cross Country and Track teams, she and her childhood friend decided to merge their interests, passions, and skills to form Trifecta Sports.
Emily Hieftje
Co-owner
Emily Hieftje attended the University of Michigan and graduated with a Business Administration and Management degree. She participated in intramural swimming and triathlon clubs in college and swam throughout high school and junior high. She first entered small triathlons alongside her parents and discovered a passion. After graduation she convinced her best friend to move to Texas to pursue their dreams of opening their own business committed to assisting athletes like themselves.
Co-owner
Emily Hieftje attended the University of Michigan and graduated with a Business Administration and Management degree. She participated in intramural swimming and triathlon clubs in college and swam throughout high school and junior high. She first entered small triathlons alongside her parents and discovered a passion. After graduation she convinced her best friend to move to Texas to pursue their dreams of opening their own business committed to assisting athletes like themselves.